Packaging and communication: how packaging reflects your company's image

Packaging and communication: how packaging reflects your company's image

Today, trade and the consumption of goods and services are at the heart of social issues, which is why packaging is becoming increasingly important for companies in all sectors.

With e-commerce in full swing, packaging has become a source of communication between businesses and consumers. 

Packaging must not only serve to protect products throughout the supply chain, from the moment they leave the warehouse to their final destination, but must also reflect the company's values and brand image. The protective quality of packaging has become as important as its ability to communicate.

Why customize your packaging?

As a marketing tool

Packaging customization is an excellent way to advertise your brand. If you decide to put your logo on your cartons, stickers or stretch film (in the case of palletizing), you will gain visibility during transportation, storage and allow the end customer to take ownership of the brand. 

It is a way to advertise your company and gain notoriety without having to invest large budgets in expensive marketing campaigns. 

Customer loyalty

Customized packaging is more easily recognizable to consumers, so it can create a sense of belonging for customers. This emotional aspect can drive word-of-mouth about your products, and thus increase sales. 

What types of packaging can be customized?

At Controlpack we have different products that can be customized. 

The 7 elements that companies should take into account when packaging their products

1 - The container must be solid.

2 - It must comply with transport protection standards. These standards are used to test packaging for shock resistance, drop performance, stackability and protection of the items inside (UNE EN 22248, UNE EN ISO 2234, UNE EN ISO 2233).

3 - Must be adapted to the product to be packaged (packaging time, travel time, storage and conservation). The packaging used for shipping fruits and vegetables (such as macro-perforated film) will necessarily be different from the packaging for metal products (VCI). The right packaging will allow you to save on raw material and transportation costs.

4 - Aesthetics and design.

5 - Packaging must be consistent with your commitment to the environment. Customers expect the brands they consume to be in line with their values. For example, at Controlpack, we help our customers reduce their plastic consumption by offering them more sustainable products (paper filler, kraft paper adhesivebiodegradable stretch film, etc.). In this way, we help them to implement environmental protection measures and reduce raw material costs.

6 - Study the possibility of acquiring a machine : wrapping machines, strapping machines, sealing machines, shrink wrapping machinesetc. A machine that adapts to your needs allows you to gain in productivity, save on the cost of materials (more eco-responsible) and obtain higher quality finishes (better image for the customer).

7 - Think about personalization to attract the consumer and give more visibility to your brand.

Eco-responsibility

As mentioned above, the packaging you choose allows you to show your customers your commitment to the environment. Consumers and companies are increasingly concerned about environmental issues and pay more attention to the choice of raw materials, recycling and their carbon footprint. 

You can choose recycled and recyclable materials to make your packaging process more environmentally friendly to meet the needs of consumers who will identify with your brand values. 

This will enhance your brand image and can become a selling point.

Which products to choose?

If your goal is to convey environmentally responsible values, it is important to choose packaging that is safe for people, flora and fauna.

Companies that produce and distribute packaging materials, such as Controlpack, also have an important role to play in protecting the environment. That's why we offer more sustainable products so that you can best meet your customers' needs while maintaining your brand image.

Customer experience and unboxing

Unboxing is a trend on social networks that consists of recording the process of unpacking packages received to show their contents. Besides being entertaining, it can be very useful to increase your sales. 

If the consumer's experience is positive, they will buy again and recommend your audience to trust your brand.

On the contrary, receiving packaging in poor condition can damage your brand image. 

In short, the way you package your products is a real goal to improve your brand image and to increase your sales. Packaging is no longer limited to protecting the products you ship, but is now a powerful marketing and communication tool. It reflects the quality of your brand, so it is important to choose it carefully.